Pop culture refers to the set of ideas, images, attitudes, trends, and phenomena that are popular within mainstream society at a given time. It encompasses various forms of entertainment, media, fashion, technology, and consumer products that are widely embraced and consumed by a large audience. Pop culture is constantly evolving and influenced by factors such as social trends, technology, and current events. Researchers in this area study how pop culture reflects and shapes society, as well as its impact on individuals and communities. They may explore topics such as celebrity culture, social media trends, music and film industries, and the globalization of popular culture.